Pay Per Click (PPC)

For service based businesses, hiring a PPC Agency is a smart decision to efficiently generate leads. At Top of Search, we believe the best agencies will provide detailed reports of their campaigns, including metrics and costs, while also being transparent about their services.

In addition, we always let you speak directly with the people managing the campaigns for your business. This allows for a more efficient and effective ad strategy based on your boots on the ground information.

What is Pay Per Click (PPC)?

Pay Per Click, or PPC for short is an internet advertising model in which the advertiser pays the publisher every time an ad is clicked on the internet. This type of advertising can be an effective way to drive traffic to a website regardless of your desired intent for visitors to your website. With the right advertising strategy, PPC can generate more leads and sales for your business. Besides being effective for brand awareness and sales, PPC also helps in brand recognition. 

It’s important to note that it costs money to use PPC, which is why it’s essential to know how to structure your advertising account. In addition, you need to create ads that are relevant to the search term and/or the audience you are targeting for your campaign. Many people are surprised how much the search engines reward quality advertisements that resonate with your target audience. As a business, your end goal is to drive conversions; however, as an ad publisher, the likes of Google and Facebook are looking to improve their user experience and will reward advertisers with lower ad costs for helping them.

The end goal of PPC advertising is to drive conversions, which are the actions that users should perform after clicking your ad. By tracking conversions, you’ll know how effective your PPC campaign is. In addition to achieving a conversion, you’ll be able to determine how many people clicked on your ad and the number of times they visited your website. For larger businesses, the cost per click will depend on the type of business being advertised. relevant to them. In some cases, the most effective PPC campaigns have a high conversion rate. 

Is PPC right for my business?

The basic principles of PPC are simple. You bid on ad placements and pay only when someone clicks on your ad. As machine learning has worked its way into the bidding system, advertisers have many ways to optimize their ad campaigns in ways that can increase clicks, conversions, or even impressions. With the right advertising strategy, PPC can generate more leads and sales for your business. Better than that, it is the most efficient way to calculate your Return on Investment (ROI). 

While PPC is effective for many small businesses, brands, and websites, it’s not effective for all businesses. It’s necessary to carefully consider your target market to determine how to make your ads relevant to them. For those who want to reach a large audience, PPC is a great choice. 

How Can Top of Search Help?

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Why Should I use PPC to generate leads?

PPC lead generation can help you target specific market groups and different types of individuals. For example, you can target individuals who are looking for your particular type of product or service or people that are similar to your existing customer base. This will ensure you are more relevant to these individuals which will increase your chance of generating qualified leads for your business.

Because you are able to implement targeting, you can fine-tune your location targeting from international to zip codes and anywhere in between. This precise targeting is very beneficial to businesses who want to make sure they are generating leads within their service area or in areas that can afford their services.

 

You can also use PPC alongside SEO (Search Engine Optimization). This is a great way to increase the number of visitors you get to your website. While there is no direct correlation between PPC and your SEO success, you can run a campaign on PPC which can attract the same audiences as SEO. This can help augment your SEO results or even bridge the gap for keywords you’re working to rank for.

While there are other ways to generate leads, PPC is the most effective way to attract customers to your website. While you can’t reach everyone, PPC allows your business to target people with high purchasing intent. This is accomplished through effective audience research, compelling ad copy, and landing pages on your website. Your ads should appeal to people who are interested in your products and services.

Another advantage of PPC is its flexibility. When you use PPC, you can reach both a highly targeted audience and a broad audience. This is beneficial for both small businesses and large companies alike. This flexibility in targeting can allow for various ad campaign strategies and can accomodating purchasing cycles of various lengths. Utilizing a flexible campaign structure on different platforms and with different channels allows you to ensure you are meeting your potential clients where they are and when they need you.

How Can Top of Search Help?

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